The consumer naively believes that everything they buy is ethical. When presented a choice between sustainable and unsustainable at the same price points, most consumers will choose the sustainable product because it feels good. In a competitive world, it is enough to be able to stand out for the positive...
Key insights from the DMCC event on Bridging Sustainability and Finance and what it means for the gems, jewellery, and luxury industries....
Running the numbers and breaking down the costs, we found that making production practices sustainable actually costs a LOT less than people think. In fact, it often amounts to less than 1% of the wholesale value of the goods. This is largely thanks to advancing technologies addressing the biggest source...
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